in-house Creative

As Director, Creative & Video Strategy at 6sense, I lead the in-house Creative Team working closely with designers, video editors, animators, copywriters, and as part of the team that leads brand strategy. We produce the majority of our creative work in-house, and also work with agencies as needed. I plan and execute creative for campaigns, manage production of branding and digital content for events large and small, and own video content across all platforms.

I love brainstorming with creative people and coming up with fresh and fun ways to showcase the brand.

Brand Creative

My in-house Creative Team at 6sense produces a wide variety of video to support the 6sense brand, from manifestos to concept explainers, tongue-in-cheek social campaigns to podcasts, YouTube how-tos to hype videos... Here is a selection for your viewing pleasure.

6sense + LinkedIn Campaign

I wrote & directed each video in a different cinematic style for an awareness campaign to educate customers about using the 6sense and LinkedIn platforms in conjunction for their marketing campaigns. We had great viewership and CTR with Connected TV ads and overall the content performed well beyond benchmark numbers. Dive into the cinematic universe with ‘6sense + LinkedIn: A Cinematic Love Story.’

Dump Your Data Vendor Campaign

Throwback-style nostalgia campaign urging customers to “Dump the Chump” and get jiggy with a real contact data provider. This is a series of infomercials and PSAs with an 80s/90s vibe - a campaign that resulted in high engagement and hundreds of customer conversions. We also made a custom landing page and telephone hotline with celebrity impersonators and guided meditations.